Why Choose Us?

This is a brand made for the people and by the people. As Fishermen, Hunters, and general advocates for the outdoors, it is our mission to provide clothing that not only looks good, but performs well in every situation you may need it to. We listen to the design and clothing suggestions put forward by the people and put them into action through our brand.

This site is brand new so there’s no testimonials, but here’s my roommate

Adam Katerji
UML Athlete

About NEO

Zach Lalonde

Founder

Fishing and outdoors has been my hobby since before I can remember. Hunting soon followed when I learned about it as a child and when I was 18 I jumped into it at the first opportunity and have been hooked ever since. Even when I'm not on a boat or in a tree stand, I'll most likely me climbing a mountain or finding other ways to enjoy the vastness of nature. My goal is to provide like minded people a brand that will listen to their ideas, criticism, and suggestions, and add them onto my own thoughts, which then will be introduced to the public. This is a brand, for the people and I intend to keep it that way